Trade shows present a prime opportunity for businesses to engage with potential customers, partners, and industry influencers. To maximize the impact of these events, it’s important to focus on the key touchpoints throughout the attendee journey—before, during, and after the show. By strategically engaging with attendees at these crucial moments, exhibitors can boost brand visibility and foster meaningful connections.
The journey begins well before the event with pre-show efforts such as targeted invitations, promotional campaigns, and early outreach, which help build excitement and attract the right audience. Once the event is underway, key touchpoints like booth interactions, live demonstrations, and networking opportunities allow for direct engagement, offering brands a chance to deepen their relationships with attendees.
During the show, digital tools such as event apps, social media engagement, and live polls provide additional touchpoints to keep attendees informed and connected in real-time. Post-show follow-up is just as vital, providing an opportunity to convert interest into tangible business opportunities. Personalized emails, thank-you messages, and surveys can help maintain the connection and ensure continued engagement.
By understanding and optimizing these touchpoints, businesses can enhance their trade show experience, drive greater ROI, and create lasting impressions with attendees.
Infographic provided by Nimlok®,a provider of wall mounted displays
