Did you know that packaging in e-commerce is just as important as the product itself? With online shopping the current method of choice for many customers, having a delightful unboxing experience is more important than ever. In fact, your packaging is the first interaction your customers will have with your brand and it’s crucial to provide them with a great first impression. Read on to learn how you can boost customer loyalty with your online order packaging. 

Thank-You Note

One way you can personalize each order is by including a handwritten note. This thank-you note lets you express your gratitude and appreciation for the customer that ordered your product. Moreover, a simple handwritten note can help boost the customer experience and you can even include motivational messages, book quotes or other fun messages.  

Discount Offer

Who doesn’t like saving money? Providing customers with a coupon code or discount with their order adds incentive for them to buy again. Whether it’s a coupon code for free shipping or 25% off an order, these tangible reminders can make patrons value their purchase even more. 


Free samples are a fun packaging insert that let customers try products risk-free. They also help customers feel special and increase the chances that they will buy from your company again. Patrons may even share the samples with friends and family. Samples can be existing products as well as new ones. 

Review Request

Consider asking customers for a product review or to share their experience with your brand on social media. For example, you can insert information about a social media game and encourage the patron to get involved. This is also a great way to boost customer engagement. 

For more ways you can increase customer loyalty with your online order packaging, see the accompanying resource. 

Infographic created by Chicago Tag Label.

Create Customer Loyalty Through Outstanding Online Order Packaging
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